Tuesday, 16 July 2013
A few months ago I was selling so much ribbon that I couldn't keep up with the printing. My packaging for the little parcels of ribbon was a bit fiddly: each length of ribbon wound round a printed card, secured with a length of twine. Very fiddly when you're in a rush.
To save time (and my nerves) I simplified the packaging. Folded the ribbon on itself, one long stitch of thread all the way through to hold the bundle in place, and a tag tied to it. And bam! No more sales.
Previously, at markets, customers had exclaimed "Ribbon!" when they'd picked up the cards. Now they kept asking me what these were. So it was time to look critically at the packaging again.
Of the three new solutions I came up with, the one closest to my original is the best, even though it's still fiddly. Something about it just says haberdashery.